Privacy Policy for 7u77

This Privacy Policy (the "Policy") sets out the basis on which 7u77 (the "Platform", "we", "us", or "our") collects, stores, processes, and shares personal data relating to individuals who access or use any part of the 7u77 website, mobile-optimised web experience, and associated services (collectively, the "Platform").

This Policy applies to all users of the 7u77 Platform, including registered players, individuals who browse the Platform without registering, and individuals who contact our support team. It covers all personal data processed by 7u77 in connection with the provision of online betting, casino gaming, sports wagering, and associated services offered to players in Bangladesh and other jurisdictions where the Platform operates.

This Policy should be read alongside the 7u77 Terms & Conditions, which form the primary contractual agreement between you and the Platform. Where a conflict exists between this Policy and the Terms & Conditions on matters of data protection, this Policy shall prevail to the extent of that conflict.

We are committed to handling your personal data with care, integrity, and full transparency. If you have any questions about this Policy that are not answered below, you are welcome to contact us at any time using the details provided in Section 15.

For the purposes of this Privacy Policy, the data controller — that is, the entity that determines the purposes and means of processing your personal data — is 7u77, operating the Platform at the domain 7u77.im.

As data controller, 7u77 is responsible for ensuring that all personal data collected through the Platform is processed lawfully, fairly, and transparently, in line with applicable data protection principles. This responsibility extends to all processing activities carried out directly by 7u77 and to processing carried out by third-party data processors acting on our behalf.

7u77 collects personal data across several categories depending on how you interact with the Platform. The table below summarises the main data categories we process:

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (beyond identity document photographs), or health information, unless voluntarily disclosed by a player in the context of a responsible gaming or support interaction. Where such data is disclosed, it is handled with the highest degree of confidentiality and is used solely for the purpose for which it was shared.

7u77 collects personal data through the following mechanisms:

• Direct Submission: Data you provide directly when creating an account, completing your player profile, submitting KYC documents, making a deposit or withdrawal, contacting support, or opting into a promotion.
• Automated Technical Collection: Data collected automatically when you access the Platform, including your IP address, device characteristics, browser information, and session activity. This data is collected via server logs, analytics tools, and cookies (see Section 7).
• Payment Providers: When you make a deposit or withdrawal via bKash, Nagad, Rocket, Upay, or a bank, our payment processing partners may share transaction confirmation data with us including the originating account number and transaction reference.
• Identity Verification Partners: Where we use a third-party KYC or identity verification service to validate the documents you submit, that service may return verified identity data to us (e.g., confirmation that your NID matches the name and date of birth you provided).
• Game Providers: Game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may share session-level game data with 7u77, including your bet amounts, game results, and session timestamps, so that your wallet balance and account history are accurately maintained.
• Fraud and Risk Screening Tools: Automated systems may generate risk scores or flag data points during account registration or transaction processing as part of our anti-fraud and anti-money laundering controls.

7u77 uses the personal data it collects for the following purposes. Each purpose is linked to a lawful basis, which is explained in Section 6.

• Account Creation and Management: To register your account, verify your identity, manage your preferences, and maintain the ongoing integrity of your player profile.
• Processing Transactions: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, bank transfers, and card payments, and to maintain accurate financial records for your account.
• KYC and Age Verification: To verify that you are at least 21 years of age and that the identity and payment information you have provided is accurate and belongs to you.
• Delivering Gaming Services: To provide access to cricket betting markets, live casino games, slots, color prediction games, and all other features available on the 7u77 Platform.
• Promotional Communications: To send you offers, bonuses, seasonal promotions (e.g., Eid specials, BPL season offers, Pohela Boishakh rewards), and news about new features — where you have consented to receive such communications or where we have a legitimate interest in doing so.
• Customer Support: To respond to your enquiries, resolve disputes, and handle complaints and account issues.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, bonus abuse, money laundering, and other prohibited conduct, including through automated monitoring systems.
• Responsible Gaming: To monitor gameplay for indicators of problem gambling and to administer deposit limits, cooling-off periods, and self-exclusion requests in accordance with our responsible gaming obligations.
• Platform Improvement: To analyse usage patterns, test new features, and improve the overall performance, design, and content of the Platform.
• Legal and Regulatory Compliance: To fulfil our obligations under applicable law, including record-keeping, reporting to regulatory authorities where required, and responding to lawful requests from law enforcement or government bodies.

Every processing activity carried out by 7u77 rests on one or more of the following legal bases:

Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal. To withdraw consent for marketing communications, use the unsubscribe link in any promotional email or contact [email protected] directly.

7u77 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences, and to gather analytics data that helps us improve the user experience. A cookie is a small text file placed on your device by the Platform when you visit.

We use the following categories of cookies:

• Strictly Necessary Cookies: These are essential for the Platform to operate. They enable core functionality such as session management, login state, and security token verification. These cookies cannot be disabled without breaking the Platform experience.
• Functional Cookies: These remember your preferences such as language, preferred payment method, and responsible gaming settings between sessions, so you do not need to re-enter them every visit.
• Analytics Cookies: These help us understand how players navigate the Platform, which features are most used, and where technical issues occur. Analytics data is aggregated and does not identify individual players.
• Security Cookies: Used by our fraud detection systems to identify suspicious behaviour patterns, such as unusually rapid login attempts or transactions from new device fingerprints.

You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the Platform. For all other cookie categories, you may opt out via your browser without losing access to core Platform features.

7u77 does not sell, rent, or trade your personal data. We may share personal data with third parties only in the following circumstances, and only to the extent necessary for each purpose:

• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard receive the minimum data necessary to process your deposit or withdrawal transaction (e.g., your account number, transaction amount, and a verification reference).
• KYC / Identity Verification Partners: Specialist identity verification service providers receive your submitted identity documents and personal details solely to verify your identity and age. These providers operate under binding data processing agreements.
• Game Providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a pseudonymous player identifier and session data necessary to deliver game content. They do not receive your full name, payment details, or identity documents.
• Fraud and Risk Intelligence Services: We may share technical data (IP addresses, device fingerprints, transaction patterns) with specialist fraud prevention services to protect the Platform and its players from financial crime.
• Regulatory and Law Enforcement Authorities: We will disclose personal data to relevant authorities where required to do so by law, court order, or regulatory direction. We will not disclose more data than is legally required.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of 7u77's business, player data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any change in data controller status.

All third parties with whom we share personal data are required to maintain appropriate technical and organisational security measures and are prohibited from using your data for any purpose beyond the specific service they provide to 7u77.

Some of the third-party service providers used by 7u77 — including certain game studios and technology infrastructure providers — may process data outside of Bangladesh. When personal data is transferred to servers or processors located in other countries, 7u77 takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy.

Safeguards used for international transfers include:

• Contractual clauses in data processing agreements that require recipients to maintain data protection standards consistent with this Policy.
• Limiting international transfers to jurisdictions or service providers with recognised data protection frameworks.
• Applying technical security measures (encryption in transit and at rest) to all data subject to international transfer.

If you would like further information about the specific safeguards applied to any particular international transfer, please contact us at [email protected].

7u77 employs a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes:

• TLS/SSL Encryption: All data transmitted between your device and our servers is encrypted using current Transport Layer Security standards. Connections over unencrypted HTTP are automatically redirected to HTTPS.
• Encryption at Rest: Sensitive stored data — including identity document images, financial records, and authentication credentials — is encrypted at rest using AES-256 or equivalent standards.
• Access Controls: Access to player personal data within 7u77's internal systems is restricted on a strict need-to-know basis. Staff who have no operational reason to view specific player data cannot access it.
• Security Monitoring: Our systems are monitored continuously for anomalous access patterns, intrusion attempts, and suspicious activity. Automated alerts trigger rapid investigation of potential security incidents.
• Regular Security Reviews: We conduct periodic internal security reviews and engage third-party security assessors to identify and remediate vulnerabilities in our systems and processes.
• Staff Training: All 7u77 staff with access to personal data receive data protection and security training as part of their onboarding and on an ongoing basis.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 7u77 will notify affected players without undue delay and will take all reasonable steps to contain and remedy the breach.

7u77 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable legal, regulatory, or contractual obligations. The following retention periods apply as a general guide:

When the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to an individual. Anonymised data (which cannot identify you) may be retained indefinitely for statistical and analytical purposes without restriction.

Where you submit a deletion request under Section 12 and we are unable to fulfil it immediately due to a legal retention obligation, we will restrict processing of the relevant data to only those activities required by the applicable obligation, and will delete the data as soon as that obligation is satisfied.

As a data subject, you hold a number of rights over your personal data. 7u77 is committed to facilitating the exercise of these rights promptly and without unnecessary barrier. Your rights include:

• Right of Access: You have the right to request a copy of the personal data 7u77 holds about you, along with information about how it is being processed. We will provide this within 30 days of a verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain profile data directly through your account settings; for other corrections, contact support.
• Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to our legal retention obligations described in Section 11.
• Right to Restriction of Processing: You may request that we restrict processing of your personal data in certain circumstances — for example, while a correction request is being verified, or where you have objected to processing based on legitimate interests pending our assessment.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing of your personal data where that processing is based on legitimate interests. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
• Right Not to be Subject to Automated Decision-Making: Where 7u77 uses automated systems (e.g., fraud risk scoring) that produce decisions with significant effects on you, you have the right to request human review of such decisions.

To exercise any of the above rights, submit a written request to [email protected] with the subject line "Data Rights Request". We will verify your identity before processing the request to protect against unauthorised access to your data. We aim to respond to all rights requests within 30 calendar days. In complex cases, this may be extended by a further 60 days with notice to you explaining the reason for the extension.

The 7u77 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 21. All registration attempts are subject to age verification, and players must confirm their date of birth and, where required by our KYC process, provide documentary proof of age.

If we become aware that personal data has been collected from an individual who is under 21 years of age, we will take immediate steps to delete that data from our systems, close the associated account, and return any funds in that account to the payment method from which they originated, following appropriate verification.

If you are a parent or guardian and believe that a minor under your care has created an account on 7u77, please contact us immediately at [email protected] with the subject line "Minor Account Report". We treat such reports as urgent and will investigate and respond within 24 hours.

7u77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory guidance, or the features available on the Platform. The effective date at the top of this document and in the sidebar will be updated each time the Policy is revised.

When material changes are made to this Policy — that is, changes that meaningfully affect how we collect, use, or share your personal data — we will notify registered players by email to the address on file. A prominent notice will also be displayed on the Platform for a reasonable period following the update.

Your continued use of the Platform after the effective date of a revised Privacy Policy constitutes acceptance of the updated terms. If you do not agree to the revised Policy, you should discontinue use of the Platform and may request account closure by contacting [email protected]. Any personal data collected prior to your closure request will continue to be handled in accordance with the Policy that was in effect at the time of collection, subject to our legal retention obligations.

We recommend reviewing this page at least once every 30 days if you are an active player, so that you remain informed of any changes that may affect your rights or how your data is handled.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 7u77 processes your personal data, please do not hesitate to reach out to our dedicated support team. We are committed to responding to all data-related enquiries promptly and transparently.

This Privacy Policy was last reviewed and updated on 1 January 2026. The current version supersedes all previous versions. Thank you for trusting 7u77 with your personal data — we take that trust seriously and work continuously to deserve it.